Digital Business Analysis
What is Curve Intel?
Curve Intel is a digital business analysis company in Boulder, Colorado. We examine how businesses are represented, understood, and discovered online.
A business can have more to offer than its online presence reveals. Curve Intel identifies opportunities to improve how your business is discovered and understood by people, search engines, and AI systems.
How does the Curve Intel Digital Business Analysis Work?
1. Outside-In Evaluation
Curve Intel examines your website from the same outside perspective available to potential customers, search engines, and AI systems.
2. Analysis
We determine what the digital world can actually discover and understand about your business, expertise, capabilities, services, and identity.
3. Prioritized Recommendations
The digital business analysis identifies gaps and provides prioritized antemarketing recommendations based on their potential to improve clarity, discoverability, and digital understanding.
4. Owner Implementation
You decide what to implement and who implements it. Changes may be made in-house, by your existing web developer or agency, or by Curve Intel under a separate agreement.
5. Follow-Up Evaluation
After the recommended changes have been implemented, Curve Intel performs a follow-up outside-in evaluation to assess how those changes affect what people, search engines, and AI systems can discover and understand from your website.
Antemarketing
ante-
before; prior to; preceding
Antemarketing comes before marketing.
Before promotion, persuasion, sales campaigns, or advertising, there is a more fundamental question:
Does the digital world accurately understand who you are?
The foundational work of antemarketing comes before marketing: aligning your discoverable digital representation with your actual expertise, capabilities, and identity.
Observe → Understand → Recommend → Implement → Re-evaluate
Who is this analysis for?
Curve Intel Digital Business Analysis is for organizations that want to understand what an outside observer (human or machine) can discover and discern about them from their website
We provide an outside perspective. The client determines whether that perspective aligns with its actual identity, expertise, and capabilities.
Digital Business Analysis Deliverables & Pricing
Curve Intel Digital Business Analysis:
$1,750
The completed analysis is delivered as PDF documents detailing the evaluation findings and prioritized recommendations.
The analysis includes:
Digital Business Analysis — an outside-in evaluation of your website detailing what potential clients, search engines, and AI systems can discover and understand about your business, expertise, capabilities, services, and identity.
Prioritized Recommendations — specific antemarketing recommendations based on the findings of the analysis and prioritized according to their potential to improve clarity, discoverability, and digital understanding.
Follow-Up Evaluation — after recommended changes have been implemented, Curve Intel conducts a second outside-in evaluation to assess how those changes affect what people, search engines, and AI systems can discover and understand from your website.
Implementation is separate.
You may implement the recommendations in-house, through your existing website professional, or engage Curve Intel separately for implementation assistance.
Implementation by Curve Intel is quoted as a fixed price based on the work involved.
The gap between reality and digital understanding
Search engines and AI systems construct their understanding of your organization from information they can discover and discern.
That digital understanding may or may not align with your organizational reality.