Why Curve Intel Digital Business Analysis?

Curve Intel grew out of work we did for ourselves.

Curve Inc. was founded in 1995. Our objective was straightforward: generate more business and increase revenue. We believed that improving how our website was discovered and understood online could help accomplish that objective, and we began using our experience, supplemented by AI, to analyze our digital representation.

That analysis led to specific changes in the information and structure presented on our website. We implemented those changes and experienced concrete results, including a significant increase in incoming client inquiries and a substantial increase in revenue.

Through that iterative process, we developed an outside-in methodology for examining the gap between what an organization actually is and does, and what humans, search engines, and AI systems can discern from its website.

We subsequently applied the same systematic approach on our own business and found that it produced concrete findings and actionable recommendations.

That process led to the antemarketing concept, which became the foundation for Curve Intel's Digital Business Analysis.